Elizabeth Fitzgerald
Arrow Up

Based in

San Francisco

Specializing in

Communications

Integrated Marketing

Brand Strategies

Connect with me

LinkedIn

Elizabeth Fitzgerald

Head of Marketing

About me

Elizabeth is the Head of Marketing at M12.

Elizabeth got her start on the agency side working for major CPG brands, carving out a role focused on celebrity spokespeople (and laying the groundwork for what would become brand/influencer relations), before diving headfirst into deep tech. After leading her first technology company through a pivot/rebrand which was later acquired by Google, Elizabeth continued to hone her skills and utilize her network running global communications and marketing for HP’s VR/AR group.

After a stint at Coinbase, Elizabeth has spent the last few years leading marketing and communications strategy and advisory work for tech + fintech clients scaling in size from early-stage startups to well-established companies.

Outside of work, she’s into travel, reading, concerts, and is unabashedly obsessed with her dog.

Stories from Elizabeth Fitzgerald

Blog

September 9, 2025

Blog

August 4, 2025