We’re excited to welcome Parabol — the leading platform for running Agile meetings — to the M12 portfolio as lead of their Series A round.
One of our favorite aspects of the diligence process is speaking with a startup’s customers.
When a customer is visibly excited to speak about a company’s product during a reference call, it’s always a good sign. But when this happens with every customer, you know that a startup is on to something great.
This infectious evangelism is exactly what we felt firsthand when talking to users of Parabol. Parabol’s customers consistently shared that the tool made their teams more efficient; as one evangelist explained, “People at our company who I had never met were asking how they could get Parabol for their group.” This kind of enthusiasm is a testament to the customer centricity and prioritization of the user experience that drives the team at Parabol.
According to Doodle’s 2019 State of Meetings report, the cost of poorly organized meetings in the United States is almost $400 billion. Whether meetings are set with an unclear purpose, or a meeting organizer relies on inefficient processes to work through an agenda, time and resources are at risk as soon as a meeting hits the books.
