Screens have become omnipresent in our day-to-day — a vehicle for all of the static images, videos, and text that comprise updates from friends and family, entertainment, or even advertising. In all the noise, motion has been shown to break through, capturing consumer attention with short, delightful activity.
While motion graphics haven’t witnessed much innovation since the 1980s, LottieFiles is disrupting the entire genre of expression.I am excited to welcome LottieFiles — the leading platform and ecosystem for designers and developers that create motion graphics and interactive design using the new Lottie file format — to the M12 portfolio as the lead of their Series A funding round.
The majority of today’s popular apps are already using the Lottie file format for their motion graphics due to its many value propositions: lightweight size (600% smaller than GIFs), ability to manipulate in runtime, and ease of use — developers don’t need to code design assets for every platform individually. There is a growing demand for digital content and engagement in the midst of pandemic stay-at-home orders, and as the result of organic developer adoption, LottieFiles has seen 300% YoY growth. They have surpassed one million users from over 65,000 companies globally, including Google, TikTok, Disney, Uber, Airbnb, Netflix, and more.