We’re thrilled to welcome Databook—a leading platform in enterprise customer intelligence—to the M12 portfolio as lead of their Series A round.
With fewer opportunities to meet with customers in-person over the past year due to remote work mandates, enterprise sellers needed to make limited interactions with customers really count. Customer intelligence solutions—designed to help sellers prioritize, close, and expand deals—have experienced major market tailwinds as a result. While the art of selling is not new, the prevalence and availability of high-quality data is. Databook leverages real-time insights to productize consulting-style intelligence—helping sellers identify customer priorities, predict which buyers are experiencing pain points or urgency, develop a point-of-view that aligns best-fit use cases to the customer’s desired business outcomes, and automatically generate contextualized collateral. This allows sellers to deliver the right pitch, to the right customer, at the right time.