Welcoming Databook to the M12 portfolio
We’re thrilled to welcome Databook—a leading platform in enterprise customer intelligence—to the M12 portfolio as lead of their Series A round.
With fewer opportunities to meet with customers in-person over the past year due to remote work mandates, enterprise sellers needed to make limited interactions with customers really count. Customer intelligence solutions—designed to help sellers prioritize, close, and expand deals—have experienced major market tailwinds as a result. While the art of selling is not new, the prevalence and availability of high-quality data is. Databook leverages real-time insights to productize consulting-style intelligence—helping sellers identify customer priorities, predict which buyers are experiencing pain points or urgency, develop a point-of-view that aligns best-fit use cases to the customer's desired business outcomes, and automatically generate contextualized collateral. This allows sellers to deliver the right pitch, to the right customer, at the right time.
By framing sales conversations in terms that resonate with the customer’s specific business needs and strategic priorities, Databook dramatically reduces the length of sales cycles, increases win rates, and grows contract values."
In today’s era of information accessibility, enterprise buyers are better-informed and less compelled by traditional selling motions oriented around personal relationships or flashy product features. To establish confidence with buyers, sellers need to adopt a “sensemaking” approach to their pitch, helping customers evaluate a solution and understand its ROI. Databook combines internal and external data sources and performs strategic financial and competitive analysis to help sales reps know the right questions to ask, and better understand the factors that matter most in a buyer’s purchasing decision. These insights, previously only accessible from expensive consultants and industry experts, are now at sellers’ fingertips in Databook’s platform. By framing sales conversations in terms that resonate with the customer’s specific business needs and strategic priorities, Databook dramatically reduces the length of sales cycles, increases win rates, and grows contract values.
Databook Co-founder and CEO Anand Shah has an intimate familiarity with the problem space of enterprise buying and selling thanks to his 15+ years of experience as a management consultant, advising F500 enterprise CXOs on strategies to drive topline growth and operational efficiency. Recognizing a product gap in the market, Anand and Co-founder Alex Barrett, VP Product, set out to build a software solution that delivered more sophisticated sales intelligence. Alongside these co-founders, Databook’s leadership team boasts world-class experience in GTM strategy, sales operations, customer success, and engineering.
Databook will revolutionize how you do account planning, and how you prepare your reps to sell into their accounts...GAME.CHANGER."
Frank Perkins, Salesforce AVP Enterprise Sales