Delivering continuous improvement and timely innovation through strategic partnership
Split is the only feature management and experimentation solution that automatically attributes data-driven insights to every feature that’s released. This gives product development teams the confidence they need to release in-demand software features faster while safely monitoring every impact. Designed for digital applications with 50K+ end users per month, Split promises easy deployment, profound risk reduction, and better visibility across teams.
Seeking investments to enable sustained growth
Under the leadership of CEO Brian Bell, Split experienced significant growth over the past few years, thanks to the increase in demand for feature management solutions. This led to the decision to seek out a new series of funding. As Bell explored investment options for a Series C round, M12 was an early frontrunner.
“I was struck by M12’s immediate understanding of the problem we were trying to solve and our unique approach to solving it,” Bell says. “I also value the way in which M12 is able to provide guidance as we scale—including providing guidance on how to work with Microsoft and their ecosystem.”
M12 became an investor in Split in 2021, helping Split realize the myriad of benefits of working with an investor who was not only a financial backer, but a true strategic partner.
“While the capital from our funding partners was critical to investing in Split’s growth, more invaluable was their credibility in the industry as a top-tier investor with helping companies like Split form a strategy to unlock future stages of growth,” Bell explains.
An Azure collaboration, and beyond
As an M12 portfolio company, the sky’s the limit. Split and Microsoft will soon be launching Split Experimentation for Azure App Configuration which will integrate Split’s experimentation capabilities onto Azure. Split also partnered with the Microsoft team to develop an Azure DevOps integration that brings Split’s feature management directly to Microsoft deployment pipelines and Azure Boards. Furthermore, Split offers a Microsoft Visual Code Extension which provides developers the tools they need to work seamlessly with Split while coding.
Embracing AI
When Bell and his team were first evaluating potential investors, M12’s focus on artificial intelligence (AI) wasn’t a key differentiator. But today, it has become a valuable piece of their collaboration, as the technology becomes increasingly important to his customers. M12 has been integral in getting the Split team up to speed on the latest technology by tapping into the depth and breadth of expertise within the walls of Microsoft.
“We value the way in which M12 has enabled their portfolio companies around AI through access to key stakeholders, community, training, and knowledge,” Bell says.
Onward and upward
“We’re changing the way software development work gets done,” Bell says. “We are creating a world where incremental improvements are released constantly; where trying new ideas is encouraged, expected, and obvious; where every feature is behind a flag, controlled, and measured by a confident developer who wouldn’t have it any other way.”
Brian Bell
CEO, Split
The partnership continues
As Split, M12, and Microsoft continue to collaborate, the sky’s the limit. Split recently partnered with the Microsoft team to develop an Azure DevOps integration that brings Split’s feature management directly to Microsoft deployment pipelines and Azure Boards. In 2024, Split and Microsoft will be launching Azure Experiment, which will bring Split’s experimentation capabilities natively into Azure.
“We’re changing the way software development work gets done,” Bell says. “We are creating a world where incremental improvements are released constantly; where trying new ideas is encouraged, expected, and obvious; where every feature is behind a flag, controlled, and measured by a confident developer who wouldn’t have it any other way.”
