Based in

Redwood City, CA

Founded

2015

Specializing in

Developer tools

Status

Active

Delivering features that matter fast through feature management and experimentation

Split is the only feature management and experimentation solution that automatically attributes data-driven insights to every feature that’s released. This gives product development teams the confidence they need to release in-demand software features faster while safely monitoring every impact. Designed for digital applications with 50K+ end users per month, Split promises easy deployment, profound risk reduction, and better visibility across teams. It’s why enterprises like Comcast, SAP, Rocket Mortgage, and Salesforce rely on Split every day.

M12/Split/Microsoft collaboration

As M12, Split, and Microsoft collaborate, the sky’s the limit. In 2024, Split and Microsoft will be launching Azure Experimentation by Split Software, which will bring Split’s experimentation capabilities natively to Azure. Split also partnered with the Microsoft team to develop an Azure DevOps integration that brings Split’s feature management directly to Microsoft deployment pipelines and Azure Boards. Furthermore, Split offers a Microsoft Visual Code Extension which provides developers the tools they need to work seamlessly with Split while coding.

“We’re changing the way software development work gets done,” Brian Bell, CEO of Split says. “We are creating a world where incremental improvements are released constantly; where trying new ideas is encouraged, expected, and obvious; where every feature is behind a flag, controlled, and measured by a confident developer who wouldn’t have it any other way.” 

Azure Marketplace has become a viable channel for the business. Customers can leverage their committed spend to purchase Split’s Feature Management Platform on Azure Marketplace today and Azure Experimentation powered by Split will come later in 2024. Because of access to the Microsoft sales network facilitated by their M12 partner manager, Split has benefitted from sales opportunities that may not have materialized on their own. 

Seeking investments to enable sustained growth

Under the leadership of CEO Brian Bell, Split experienced significant growth over the past few years, thanks to the increase in demand for feature flagging at scale and the need to quantify the impact of product development efforts. This led to the decision to seek out a new series of funding. As Brian explored investment options for a Series C round, M12 was an early frontrunner. 

“I was struck by M12’s immediate understanding of the problem we were trying to solve and our unique approach to solving it,” Brian says. “I also value the way in which M12 is able to provide guidance as we scale, including providing guidance on how to work with Microsoft and their ecosystem.” 

M12 became an investor in Split in 2021, helping Split realize the myriad of benefits of working with an investor who was not only a financial backer, but a true strategic partner. 

“While the capital from our funding partners was critical to investing in Split’s growth, more invaluable was their credibility in the industry as a top-tier investor with helping companies like Split form a strategy to unlock future stages of growth,” Brian explains. 

Embracing AI

When Brian and his team were first evaluating potential investors, M12’s focus on artificial intelligence (AI) wasn’t a key differentiator. But today, it has become a valuable piece of their collaboration, as the technology becomes increasingly important to his customers. M12 has been integral in getting the Split team up to speed on the latest technology by tapping into the depth and breadth of expertise within the walls of Microsoft. 

“We value the way in which M12 has enabled their portfolio companies around Al through access to key stakeholders, community, training, and knowledge,” Brian says. And it’s a two-way street, with Microsoft tapping Split to provide the engine of their upcoming experimentation capability within Azure AppConfig, designed to de-risk Al-powered feature releases. 

According to a market survey conducted by Split, 72% of product development teams are working on AI projects today. A staggering 73% of them think that feature management and experimentation is critical for their AI-releases.

M12 has been a great partner. They have demonstrated a commitment to our success, and they’ve proven that they’ve been willing to help us out on operational issues and 
 strategic opportunities.

Brian Bell


CEO, Split

The partnership continues

As Split, M12, and Microsoft continue to collaborate, the sky’s the limit. Split recently partnered with the Microsoft team to develop an Azure DevOps integration that brings Split’s feature management directly to Microsoft deployment pipelines and Azure Boards. In 2024, Split and Microsoft will be launching Azure Experiment, which will bring Split’s experimentation capabilities natively into Azure. 

“We’re changing the way software development work gets done,” Bell says. “We are creating a world where incremental improvements are released constantly; where trying new ideas is encouraged, expected, and obvious; where every feature is behind a flag, controlled, and measured by a confident developer who wouldn’t have it any other way.”