Shir is a Senior Associate for M12 based in Israel. Previously she was a BCG Associate where her case experience included online communities and automotive. Before BCG, Shir was an Attorney at S. Horowitz & Co. where she was part of the international dispute resolution group, taking charge of high-profile litigation cases. She began her career as a Deputy Officer of Operations at the Paratroopers Brigade at the IDF where she oversaw the operations of a combat paratroopers battalion. Shir holds an MBA from the Wharton School of Business, a B.A in Accounting and an LL.B in Law with high honors from Tel Aviv University.