Top applicants from across North America, Europe and Israel will compete in a live pitch competition*, with 2 winners selected from the global entrants. We are proud to host this competition and co-invest in the winners with the following partners:

  • Helping high-potential female founders developing enterprise technology solutions gain access to capital.
  • Submissions will be accepted from across North America, Europe and Israel.
  • The 2 winning startups will each receive a $2,000,000 USD investment, with a total prize pool valued at $4,651,500 USD.


The prizes will be:

Two (2) Grand Prizes.

Each winning company will receive:

  • $2M of funding from a combination of M12 and each VC Partner (pursuant to due-diligence and agreement between parties). See additional prize terms and conditions below.
  • Up to $250K in Azure credits for use over 2 years, and 100 Office 365 E3 licenses for use over 2 years (Approximate Retail Value $72,000).

The total Approximate Retail Value (ARV) of all prizes: $4,651,500. All amounts in USD.

Eligibility Requirements

In order to qualify for the competition, companies must meet the requirements in the official rules.

These include:

  • You must be a company legally incorporated or registered a business in North America, Europe or Israel.
  • At least one (1) founder/operator of each company must identify as female and be a legal resident 18 years of age or older in the region in which they are participating within.
  • Your company must currently offer or intend to release a product, service, or platform which solves a critical business problem; such a product must be based on a model developed by the company, and/or be built with data obtained/generated by the company or a 3rd party.
  • Your company has raised no more than $4,000,000 USD (equity or loan) or equivalent amount using foreign exchange rates as of day of application.



How are the applications judged?
A group of judges from M12 and the partner VC firms in each region will each vote on the top 10 entries in each region based on the following criteria:

  • Problem addressed
  • Market size and growth potential
  • Differentiated/disruptive solution
  • Performance and traction with customers
  • Ability of founding team to execute

Who are the judges?
Each panel of judges will consist of professional investors from the sponsoring VC firms.

Who pays for travel and accommodations for the final competitions?
Finalists will have up to two (2) nights of their lodging provided by M12, but will need to cover their own transportation and meals during their stay.



*attended only by judges and finalists